Objective:

 

Social media is changing the way we work, offering a new model to engage with customers, colleagues, and the world at large. We believe this kind of interaction can help you to build stronger, more successful business relationships. And it's a way for you to take part in global conversations related to the work we are doing at Raymond. Raymond Social Media Guidelines are based on our values of Leadership, Excellence, Quality and Trust.

 

These are the official guidelines for participating in social media for Raymond. If you’re a Raymond employee, contractor, franchisees, dealers, stockists or wholesalers creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media, these guidelines are for you. They will evolve as new social networking tools emerge, so check back regularly to make sure you are up to date.

 

This policy provides guidance for use of social media, which should be broadly understood for purposes of this policy to include blogs, wikis, microblogs, message boards, chat rooms, electronic newsletters, online forums, social networking sites, and other sites and services that permit users to share information with others in a contemporaneous manner.

 

All social media accounts, blogs, Web pages and related content carrying the Raymond brand identity are and will be owned and licensed by Raymond as appropriate. Personal accounts, blogs, Web pages and related content that do not carry the Raymond brand identity can be owned, licensed and operated by any Raymond Personnel. However, any and all use of Raymond name, logo and/or related marks requires prior, express, written consent of Raymond Corporate Communications Team, Legal Team along with respective businesses. If Raymond is referenced in any media, all social media guidelines apply.

 

Policy Coverage:

The policy covers all employees:

 

Process Owner:

Media & Corporate communication

 

1 .      SCOPE 

These Online Social Media Principles are intended to outline how the Raymond values should be demonstrated in the online social media space and to guide your participation in this area, both when you are participating personally, as well as when you are acting on behalf of the Company. The guidelines are also for the franchisees, dealers, stockists and wholesalers who uses Raymond name, logo and/or information about any products or services the brand offers.

 

2 .     TRUST - The Core Values of the Company in the Online Social Media Community 

1. TRANSPARENCY in every social media engagement. The Company does not condone manipulating the social media flow by creating “fake” destinations and posts designed to mislead followers and control a Every Web site, “fan page”, or other online destination that is ultimately controlled by the Company must make that fact known to users and must be authorized according to applicable internal protocols in order to track and monitor the Company’s online presence.   The franchisees, dealers, stockists and wholesalers should take extensive care and should not mislead the followers with wrong information about Raymond and the product or services they offer.      
2. RESPECT of copyrights, trademarks, rights of publicity, and other third‐party rights in the online social media space, including with regard to user‐generated content (UGC). How exactly you do this may depend on your particular situation, so work with your cross‐functional teams to make informed, appropriate
3. UTILIZATION of best practices, listening to the online community, and compliance with applicable regulations to ensure that these Online Social Media Principles remain current and reflect the up‐to‐date and appropriate standards of
4. SAFEGUARD of our consumers’ privacy. This means that we should be conscientious regarding any information that we collect, including how we collect, store, use, or share that information, all of which should be done pursuant to applicable Privacy Policies, laws and IT
5. TECHNOLOGY in our daily We will not use or align the Company with any organizations or Web sites that deploy the use of excessive tracking software, adware, malware or spyware.

 

3.     SOCIAL COMPUTING GUIDELINES FOR EMPLOYEES 

The following principles apply to professional use of social media on behalf of Raymond as well as personal use of social media when referencing Raymond.

1. Employees need to know and adhere to the [Raymond’s Code of Conduct, Employee Handbook, and other company policies] when using social media in reference to
2. The information that employees post or publish may be public information for a long They are personally responsible for the content they publish on-line, whether in a blog, social computing site or any other form of user-generated media.
3. Employees should be aware that Raymond may observe content and information made available by employees through social Employees should use their best judgment in posting material that is neither inappropriate nor harmful to Raymond, its employees, or customers.
4. Identify yourself-name and, when relevant, role at Raymond-when you discuss Raymond-related matters such as Raymond brands and You must make it clear that you are speaking for yourself and not on behalf of Raymond.
5. Respect your audience. Don't use ethnic slurs, discriminatory remarks, personal insults, obscenity, or engage in any similar conduct that would not be appropriate or acceptable in Raymond’s You should also show proper consideration for others' privacy.
6. Although not an exclusive list, some specific examples of prohibited social media conduct include posting commentary, content, or images that are defamatory, pornographic,proprietary, harassing, libelous, or that can create a hostile work environment.
7. Employees are not to publish, post or release any information that is considered confidential or not public. If there are questions about what is considered confidential, employees should check with the Corporate Communications Department and/or supervisor.
8. Social media networks, blogs and other types of online content sometimes generate press and media attention or legal questions. Employees should refer these inquiries to authorized Raymond spokespersons.
9. If employees encounter a situation while using social media that threaten to become antagonistic, employees should disengage/ refrain from the dialogue in a polite manner and seek the advice of a supervisor.
10. Employees should get appropriate permission before they refer to or post images of current or former employees, members, vendors or suppliers. Additionally, employees should seek appropriate permission to use a third party's copyrights, copyrighted material, trademarks, service marks or other intellectual
11. Do not engage in usage of Raymond logos or trademarks and only use them if you have the authority to do so. For example, you shouldn't use Raymond in your screen name or other social media ID.
12. To ensure that the Employees Social Media activities do not interfere with their commitment towards the official obligations.
13. Employees shall not create any social media platform/page using Trademark/logo and any names of the company without obtaining written permission.
14. Employees shall not represent the Company before any social media platform unless otherwise authorized by the Company.

 

4.     REPRODUCTION OR REPRESENTATION OF EMPLOYEE / INTERNAL CONTENT 

1. Reproduction or Representation of any official employee/internal communication that is intended for employee only through a screenshot, picture or any representation of the communication on social media (Facebook, Instagram, Linkedin, messaging apps (for e.g. Whatsapp, Snapchat, GoogleTalk, WeChat or any other platform) or Video Sharing sites (such as Youtoube, Vimeo or others) is against company policy 
2. Employees are advised to refrain from posting any content / picture which communicates any internal development within the organization originating as the internal communication that is strictly for the consumption of the employees only 

 

5.     EXPECTATIONS FOR ONLINE SPOKESPERSONS

Just as with traditional media, we have an opportunity – and a responsibility – to effectively manage the Company’s reputation online and to selectively engage and participate in the thousands of online conversations that mention us every day. The following 10 principles guide how our Certified Online Spokespeople should represent the Company in an online, official capacity when they are speaking “on behalf of the Company:”

 

1. Follow our Code of Business Conduct and all other Company policies. Our Code of Business Conduct provides the foundation for these Online Social Media Principles: “As a representative of Raymond Limited, you must act with honesty and integrity in all ” This commitment is true for all forms of social media. In addition, several otherpolicies govern your behavior as a Company spokesperson in the online social media space, including the Information Protection Policy and the Insider Trading Policy.
2. Be mindful that you are representing the Company. As a Company representative, it is important that your posts convey the same positive, optimistic spirit that the Company instills in all of its communications. Be respectful of all individuals, races, religions and cultures; how you conduct yourself in the online social media space not only reflects on you – it is a direct reflection on the
3. Fully disclose your affiliation with the The Company requires all associates who are communicating on behalf of the Company to always disclose their name and their affiliation. It is never acceptable to use aliases or otherwise deceive people. State your relationship with the Company from the outset, e.g., “Hi, I’m John and I work for Raymond Limited….” This disclosure is equally important for any agency/vendor/partner/third party who is representing the Company online. They must disclose that they work “with The Raymond Limited”
4. Keep records. It is critical that we keep records of our interactions in the online social media space and monitor the activities of those with whom we engage. Because online conversations are often fleeting and immediate, it is important for you to keep track of them when you’re officially representing the Company. Remember that online Company statements can be held to the same legal standards as traditional media Keep records of any online dialogue pertaining to the Company.
5. When in doubt, do not post. Associates are personally responsible for their words and actions, wherever they As online spokespeople, you must ensure that your posts are completely accurate and not misleading, and that they do not reveal non‐public information of the Company. Exercise sound judgment and common sense, and if there is any doubt, DO NOT POST IT. In any circumstance in which you are uncertain about how to respond to a post, please get in touch with the Corporate Communications Team.
6. Give credit where credit is due and don’t violate others’ rights. DO NOT claim authorship of something that is not If you are using another party’s content, make certain that they are credited for it in your post and that they approve of you utilizing their content. Do not use the copyrights, trademarks, publicity rights, or other rights of others without the necessary permissions of the rightsholder (s).
7. Be responsible for your work. The Company understands that associates engage in online social media activities at work for legitimate purposes and that these activities may be helpful for Company affairs. However, the Company encourages all associates to exercise sound judgment and common sense to prevent online social media sites from becoming a distraction at

 

6.     SOCIAL COMPUTING GUIDELINES FOR FRANCHISEES, DEALERS, STOCKISTS AND WHOLESALERS

 

1. DO NOT talk about politics or religion. Stay away from causes. KEEP it all about the business and the type of information that adds VALUE and is INTERESTING and ENTERTAINING.
2. Keep all your communications POSITIVE.
3. Never engage a customer’s complaint with an argument. Contact the customer AWAY from the Social Media vehicle and ask the respective Business team to handle the problem according to the nomenclature or / & franchise customer complaint guidelines.
4. Engage in conversation with customers and prospective ones. Social Media is NOT a vehicle to sell; instead it exists to communicate and to build value.
5. Never share anything you wouldn’t say to all parties involved.
6. Do not post or link to any materials that are defamatory, harassing or indecent.
7. Be respectful ALWAYS!
8. Do not post any confidential or proprietary information in regards to the franchise or your clients.
9. If you are upset at the franchisor or at other franchisees talk directly with us; never use Social Media to vent your displeasure.
10. Be careful of whose and what messages you repost. Sometimes you can be judged by the company you keep.
11. Make sure that you always associate with people online the same way you do offline.
12. If a negative post or comment is found online about you, the company, or your business, do NOT counter with another negative Instead, publicly offer to remedy the situation through positive action. Seek help from us immediately.
13. Proactively seek connections only within your franchise marketing area and territory.
14. Be proactive, get involved and stay involved with your communities.
15. Never criticize your competitors.
16. Don’t share your disagreement with what others post or say.
17. If you have nothing nice to say, then say NOTHING.
18. Respect the Brand Identity and Graphic Standards: Be careful to adhere to the brand standards and graphic standards online. Use the logo correctly and stick to content that is seamless with the brand. We take great care to protect the brand on our web efforts and so should you.

        Do not use any trademark/logo without obtaining written approval from the company.

 

7.     DISCLOSE

  Your honesty—or dishonesty—will be quickly noticed in the social media environment. Please represent Raymond ethically and with integrity.

 

1. Be transparent: Use your real name, identify, and be clear about your role.
2. Be truthful: If you have a vested interest in something you are discussing, be the first to point it out and be specific about what it is.
3. Be yourself: Stick to your area of expertise; write what you Please use a disclaimer something like this: “The postings on this site are my own and don't necessarily represent Raymond positions, strategies, or opinions.”
4. Adhere to the Code of Business Conduct and other applicable policies. All Company associates, from the Chairman to every intern, franchisees, dealers and stockists are subject to the Company’s Code of Business Conduct in every public setting.

 

8.     PROTECT

 Make sure all that transparency doesn’t violate Raymond confidentiality or legal guidelines for commercial speech—or your own privacy. Remember, if you’re online, you’re on the record—everything on the Internet is public and searchable. And what you write is ultimately your responsibility.

 

1. Don't tell secrets: Never reveal Raymond-classified or confidential If you’re unsure, check with Raymond PR. Off-limit topics include: litigation, non-published financials, and unreleased product info. Also, please respect brand, trademark, copyright, fair use, and trade secrets. If it makes you pause…pause rather than publish.
2. Don't criticize competition (or Raymond): Play nice. Anything you publish must be true and not misleading, and all claims must be substantiated and approved.
3. Don't overshare: Be careful out there—once you hit "share," you usually can’t get it Plus being judicious will help make your content more crisp and audience-relevant.

 

9.     USE COMMON SENSE

 Perception is reality and in online social networks, the lines between public and private, personal and professional are blurred. Just by identifying yourself as being part of Raymond family, you are creating perceptions about your expertise and about Raymond.

 

1. Add value: There are millions of words out there—make yours helpful and thought- Remember, it’s a conversation, so keep it real. Build community by posting content that invites responses—then stay engaged. You can also broaden the dialogue by citing others who are writing about the same topic and allowing your content to be shared.
2. Keep it cool: There can be a fine line between healthy debate and incendiary reaction. Try to frame what you write to invite differing points of view without inflaming others. And you don’t need to respond to every criticism or Be careful and considerate.

 

Did you screw up? If you make a mistake, admit it. Be upfront and be quick with your correction. If you're posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so.

 

 

10. RESPECT COPYRIGHT AND FAIR USE LAWS.

 For Raymond protection and well as your own, it is critical that you show proper respect for the laws governing copyright and fair use of copyrighted material owned by others, including Raymond's own copyrights and brands. You should never quote more than short excerpts of someone else's copyrighted work. And it is good general blogging practice to link to others' work. Keep in mind that laws will be different depending on where you live and work.

 

11. SOCIAL MEDIA ACCOUNT OWNERSHIP 

This section isn’t a Social Media principle, but it's still important enough to be in this policy. If you participate in Social Media activities as part of your job at Raymond, that account may be considered Raymond property. If that account is Raymond property, you don't get to take it with you if you leave the company — meaning you will not try to change the password or the account name or create a similar sounding account or have any ownership of the contacts and connections you have gained through the account. This doesn't apply to personal accounts that you may access at work, but would certainly apply to all Raymond-branded accounts created as part of your job. If you have any questions about an account you operate, please reach out to the Social Media Team to discuss the account.

 

Please write to Communications@Raymond.in for any queries related to Social Media Guidelines.

 

 Please note that any misinterpretation or misuse of the policy shall be treated as a Code of Conduct violation.